ethics

Each piece of Samudra activewear is ethically manufactured in London. We have visited the factory which praises itself on paying its workers fairly and have been honoured to meet the talented individuals who create our Samudra pieces. Our fabric and fiber manufacturers are based in Italy and also align with our ethos on ethics and sustainability.

Cultural Appreciation

The word Samudra means “the gathering together of waters” in Sanskrit, the classical language of Indian and the liturgical language of Hinduism. It also forms part of the name of Samudradeva, the Hindu God of the Ocean. We respect that we, as founders, do not originate from this ethnicity or culture, however, we pledge to celebrate, educate and shed light on the meaning of the word Samudra as well as its historic and cultural origins. Additionally, we endeavor to give back to the culture we are celebrating in our brand name by supporting communities in South and Southeast Asia through selling 100% recycled t-shirts and canvas bags made ethically in India and donating 5% of profits to female-focused marine conservation projects. One particular charity we have been in contact with is Oceanswell, a marine conservation research and education organisation based in Sri Lanka.

Supporting Women

We are proudly female-founded and hope to support and empower women around the world both through wearing our activewear as well as donating 5% profits to female-focused marine conservation projects. Ensuring we work exclusively with charities and NGOs who have a real focus on employing and inspiring women in the conservation sector. Additionally, we have carefully selected suppliers who share the same ethos of gender-equality and are proud that our ethical factory in London has a female majority workforce. 

Transparency 

We aim to be 100% transparent with our customers, letting them know exactly where the 5% of business profits is going and how it’s making a difference to female-focused conservation projects worldwide. We will also be clear on how and where our products are made. 

With this in mind, we are always exploring ways in which we can be even more sustainable, ethical and transparent, so if you had any ideas we would love to hear from you.